TikTok is introducing a new feature that allows them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the company announced that it now features over 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread launch. This advancement aligns with a increase in AI content, driven by recent AI video creators.
AI Proliferation Online
It has been noted that approximately a tenth of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed “AI slop”, a term for substandard, factory-style content that is often absurd or dreamlike.
“We know from our community that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 million videos are submitted to the service every day, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the volume of AI-generated videos they view by using the content preference setting in the platform and selecting “AI-generated content”. Additional categories that can already be modified under the tool cover news, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules require content makers to identify convincing AI-made content, and it forbids harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
In addition, the app will from now on attach an “AI-made” tag to content produced via its own AI tools, or detected by an collaborative effort for spotting artificial media. This action is designed to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
The company is also introducing a $2 million AI literacy fund for specialists and groups to develop educational content about using AI responsibly. This initiative will support charitable organizations focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following discussion over proposals to make redundant hundreds of safety staff in the UK. The company is expected to reduce hundreds of positions in its trust and safety division in its British office, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official stated that people-led review would still have a role, but AI can shield workers by eliminating the most harmful content prior to it is viewed by people. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
